Monday, 14 March 2011

L'Oreal Melbourne Fashion Festival

The 15th annual L'oreal Melbourne Fashion Festival (LMFF) began today. The festival will give designers from New Zealand and Australia the opportunity to showcase their latest designs.

The festival is held every March and over 420,000 people attended last years event. Over 300 designers, celebs and industry leaders were also in attendance.

Designers at this years show will include Dion Lee, Karen Walker and Alex Perry. Among the special guests will be actress Melissa George and model Helena Christensen.

According to the press release "LMFF is one of the most unique fashion events in the world not only because of the sheer scale of events but also because of its high production standards, calibre of guests and quality of designers."

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